Top Mascara and Lash Products You Can Find at DM
The Growth of dm Across Europe
Founded in 1973 in Karlsruhe, Germany, dm-drogerie markt began as a small drugstore chain with the idea of offering quality products at affordable prices while introducing a more modern approach to customer service. After establishing itself in Germany, the company expanded internationally, opening its first stores abroad in Austria, the Czech Republic, Hungary, and Slovenia. Over the following decades, dm continued growing across Europe and built a strong reputation for its wide assortment of cosmetics, household goods, health products, and baby care items. Today, dm is a widely recognized international brand with thousands of stores and millions of loyal customers.
Why Mascaras Are Among DM’s Most Popular Beauty Products
When it comes to beauty products, eye cosmetics are among the most popular categories in dm-drogerie markt stores, with mascaras standing out as a customer favorite. Available in a wide variety of formulas, brushes, and finishes, mascaras help enhance the lashes by adding volume, length, curl, or definition depending on individual preferences. From everyday natural looks to dramatic evening styles, dm offers options for every need, including waterproof, sensitive-eye, and vegan formulas from both affordable and premium beauty brands.
The Right Mascara Brush for Your Lashes
Choosing the right mascara brush for your lashes is essential for achieving the look you want. High-quality mascaras can deliver the desired effect without causing lashes to clump together. When shopping for mascara, you will often come across beauty terms such as Million Lashes, Endless Definition, or Crazy Volume. Since everyone’s lashes are different, selecting the right mascara based on your lash type and preferred result can help you achieve fuller, longer, or more curled lashes. The most common mascara brush types include:
Classic Spiral Brush – Made with synthetic bristles attached to a wire core, this brush has a straight, slim, oval shape. It is suitable for all lash types and helps add length and volume without sticking lashes together.
Thick Brush – Ideal for those who want lashes to appear longer and fuller. This type of brush creates the dramatic “wow” effect many people aim for.
Curved Brush – Designed to lift lashes and give them a beautiful curl. For best results, the mascara formula should not be overly liquid.
Hourglass-Shaped Brush – This brush features longer bristles at both ends and shorter bristles in the center. Its unique shape helps coat every lash evenly, making lashes appear fuller and more voluminous.
Rubber Brush – Made entirely of silicone or rubber, this brush is perfect for defining lashes clearly. Its flexible bristles separate lashes easily and shape them with precision for a polished finish.
Waterproof, Lengthening, and More: Mascaras with Added Benefits
Mascara does more than simply add color and highlight the lashes—today, we expect much more from a great mascara.
Waterproof Mascara – Whether you plan to work out after work or enjoy spicy food at lunch, waterproof mascara is made to handle every challenge. These mascaras contain very little water and a high amount of oil-soluble ingredients and waxes. Because these ingredients are hydrophobic, they do not dissolve when exposed to water. To remove waterproof mascara effectively, it is recommended to use an oil-based makeup remover.
Lengthening Mascara – Everyone has heard of mascaras that promise endlessly long lashes, but how do they actually work? To extend lashes by a few extra millimeters, many formulas are enriched with fibers, such as silk fibers, that attach to the lashes during application and help them appear noticeably longer and more dramatic.
Nourishing Mascara – Want long, full, and healthy-looking lashes? Look for mascaras that contain nourishing ingredients such as coconut oil, castor oil, or burdock root oil. These ingredients help condition the lashes while enhancing their appearance, leaving them looking stronger and more beautiful.
Best Mascara Brands for Every Lash Need
With so many mascara options available on the market, choosing the right one can feel overwhelming. Different brands offer formulas designed to target specific lash goals, whether you want extra volume, dramatic length, intense curl, or all-day wear. From affordable everyday favorites to premium beauty staples, each mascara brings its own unique benefits depending on your desired look and lash type. Below, we take a closer look at some of the best mascara brands and what makes each one stand out.
For sensitive eyes:
Alverde sensitive nothing but Volume
Product Description
Black mascara with chamomile oil
Certified natural cosmetics
Suitable for sensitive skin
Vegan
The sensitive nothing but Volume mascara by alverde provides irresistible lashes with natural ingredients. The black mascara delivers breathtaking volume and coats the lashes without clumping or weighing them down. The eyes are expressively emphasized, and the lashes appear fuller. In addition, the fragrance-free mascara is enriched with chamomile oil and is especially gentle on sensitive eyes. It offers exceptional comfort during use thanks to its lightweight formula. For a dreamy and beautiful lash finish.
Climate-neutral product and packaging with subsequent compensation of CO2 emissions through support of a climate protection project.
Product Features
Skin Type: Sensitive, All Skin Types
Product Characteristics: Vegan, Organic
Main Color: Black
Texture/Consistency: Liquid
Waterproof mascara:
Golden Rose Perfect Lashes Waterproof Mascara
Product Description
Intense black color
Waterproof formula
Adds volume and length to the lashes
No clumping or flaking
With precision brush
The waterproof Golden Rose Perfect Lashes Waterproof Mascara creates a flawless lash look. It features an innovative formula that is resistant to water and humidity and provides a long-lasting effect. The fine texture with intense black color applies easily and dries quickly, while the precision brush adds volume and prevents the lashes from sticking together.
Product Features
Product Characteristics: Waterproof
Main Color: Black
Effect: Long-Lasting, Volumizing, Lengthening
Coverage Level: High Coverage
Action: Volume
Maybelline Lash Sensational!
Product Description
Black color
For incredibly voluminous lashes
Fan effect
Waterproof mascara
Brush with 6 types of silicone fibers
For incredibly voluminous lashes, use Maybelline Lash Sensational Mascara! It coats every lash hair and thickens them. The special curved brush features 6 types of silicone fibers with varying lengths, arranged in 10 rows of bristles that reach even the shortest lashes, separating and curling them to make the eyes appear visually larger. The formula is enriched with glycerin, which hydrates and strengthens the lashes. The mascara provides exceptional lash volume with a fan effect for a stunning look.
Lengthening Effect Mascara:
Bourjois Volume Glamour Lift and Stretch
Product Description
For curled and voluminous lashes
Formula with vitamin C and orange
Innovative brush
Black color
Bourjois Volume Glamour Lift and Stretch Mascara features an enriched formula with vitamin C and orange that makes lashes visibly curled and creates exceptional volume. Thanks to the innovative brush, you can enjoy lifted lashes throughout the day, while the mascara does not smudge or flake. Bourjois Volume Glamour Lift and Stretch is the perfect dose of energy for the start of your day.
Product Features
Main Color: Black
Effect: Lengthening, Volumizing
Max Factor Masterpiece 2 в 1 Lash WOW Midnight Black
Product Description
Color: Midnight Black
Perfect definition and volume
Innovative rotating brush
Formula with plant oils, vitamin E, and ultramarine
Long-lasting effect without flaking
Give your lashes a bold WOW effect with Max Factor Masterpiece 2 in 1 Lash WOW Midnight Black. The lightweight texture with intense black color adds length and volume to the lashes; it applies easily and does not flake. The improved formula, based on plant oils and vitamin E, is enriched with ultramarine and metallic black pigments, guaranteeing a dramatic and bold look. With just one twist for transformation, the unique rotating brush is easy to use and allows you to choose your desired effect for maximum results—separation and lengthening or lifting and maximum volume—the choice is yours!
Product Features
Main Color: Black
Effect: Curling, Volumizing, Lengthening
Coverage Level: High Coverage
Additional Lash Products
Golden Rose Diamond Breeze Lash Glitter
Product Description
Lash glitter
Mascara-style format
Easy application
For a glamorous and sparkling look
Diamond Breeze by Golden Rose is a transparent mascara with golden particles that coat the lashes with an elegant shimmer. The delicate sparkles enhance the eyes and elevate any makeup look. It can be used on its own or applied over already applied mascara. Removes easily with makeup remover.
Essence What The Length! Lash Serum
Product Description
Stimulates lash growth
Easy and precise application
Suitable for daily use
For long and thick lashes
The essence What The Length! Lash Growth Serum contains Widelash™ by Sederma*, which effectively helps accelerate lash growth and thickening. This transparent serum is applied easily with a fine eyeliner-style brush, ensuring precise and even coverage. With daily use, the product supports visibly longer and fuller lashes, with first results noticeable after four to six weeks.
To conclude, choosing the right lash products can make a significant difference in achieving your desired eye look, whether you are aiming for dramatic volume, added length, long-lasting curl, or extra care for your lashes. With so many mascaras, serums, and beauty enhancers available from trusted brands, finding the perfect product depends on your personal preferences, lash type, and beauty routine. By understanding the benefits of different formulas and tools, you can build a lash collection that helps you create everything from natural everyday styles to bold, glamorous looks with ease.
